By default Ariadne measures visits, not identities: no MAC address or device ID is captured, so two visits by the same person are simply two visits. When a visitor explicitly opts in, for example through guest Wi-Fi, return visits can be recognised for that visitor. Recognition is strictly consent-based.

Yes. Staff exclusion is built into people counting, so employee movement does not inflate footfall or drag down the conversion rate that the counts feed. Traffic numbers reflect shoppers.

A door counter gives one number per door. Zone-level measurement adds capture rate per area, transitions between areas, and dwell per zone, so you can see which departments pull traffic, which get walked past, and how a layout change shifts flow through the store.

Visitor counts integrate with your sales data, so conversion is transactions divided by measured visitors rather than an estimate. Because staff are excluded and every entrance is counted with depth sensing, the denominator holds up.

Counting involves no personal data: no images, no MAC address, no device ID. Nothing identifies an individual shopper, so counting runs without collecting anything to consent to. Consent enters only when a visitor actively opts in to engagement, for example by logging into guest Wi-Fi.

Yes. Dwell and transitions at area level show whether a display draws visitors, holds them, and moves them onward to the shelf or the till. Compare the weeks before and after the change to see the effect in traffic rather than gut feel.